Popular Videos Can Go Viral in an Instant!

There’s no doubt that popular videos can go viral in an instant. But what makes a video go viral? What is the anatomy of a viral hit? In this blog post, we’ll look at some of the most famous viral videos and figure out what made them successful. We’ll also explore key elements that make up a successful viral video. And lastly, we’ll look at the “oh no, our table is broken” meme and see how it became one of the most successful videos among TikTok users ever!

What Makes Videos Go Viral?

So, what makes a video go viral? A few key factors seem to be essential for any viral video. First, you have to consider why people should watch the video. Some top reasons people watch videos are: opinion seeking, shared passion, socializing, social utility, demonstrating knowledge, conversation-starting, self-expression, and social good. Of those reasons, the top 3 are conversation-starting, opinion seeking, and social utility. People want to start an online conversation, see what their friends think, or give people helpful information.

Evoke an Emotional Response in Your Audience

You should also consider the emotional response of your audience. Most people believe that humor drives sharing, but it can be a hard nail to hit, given that humor is subjective and can sometimes be culturally sensitive. The top 2 most popular emotions that go viral are warmth and happiness. Spirit is the third. With confusion, contempt, disgust, and anger soliciting negative emotions, you probably won’t find too many controversial videos going to the top.

Make Viral Videos Short

Next, consider the length of the videos. A viral video must be short. People have short attention spans these days, so a viral video has to be able to capture someone’s attention in a matter of seconds.

Make the Video Easy to Share

The video must be easy to share. In the age of social media, it’s essential for a video to be easy to share on platforms like Twitter, Facebook, and Instagram. Around 18% of regular social media users share the video at least once weekly. About 9% of daily social media users share daily. These social media users are called “super sharers” and are responsible for 82% of social media shares, while regular social media users are responsible for 17% of social media shares. This means that for your video to go viral, you must find ways to reach these “super sharers.”

Schedule the Viral Video to Be Released Later in the Week

To create a viral video, you must consider the content of the video and when you schedule it to be released. The more shares a video generates during the first two days after launch, the higher the viral peak and the overall volume of claims. Most sharing activity happens on Wednesdays, Thursdays, and Fridays, so you should try to release your videos during this period to maximize their visibility. By front-loading your videos with shares, you increase the chances that a larger audience will see them and thus go viral.

Don’t Niche Down

Finally, the video should be easy to share and have a clear call to action for viewers. The video must appeal to a broad audience. It can’t just appeal to one niche group of people – it has to have mass appeal. This is why it is essential to stick with emotions that most people can resonate with, such as being warm and happy. 

Let’s Look at a Video

Now that we know some of the critical factors that make a video go viral, let’s look at the “oh no, our table is broken” original video.

The video shows a child stacking bricks on a table, but about halfway through, a crack can be heard, followed by the table collapsing entirely. The boy then says those familiar words that have flooded people’s For You Pages for weeks. Users have been using the audio as part of new memes and viral lip-syncing TikToks, and some have also been using it as part of a ‘try not to laugh style challenge where they try to keep a straight face while listening to the hilarious sound.

The Video is Still Gaining More Shares

The original video has been going viral on the platform since October 2021. Its popularity isn’t slowing down, with plenty still using it as part of their videos. The audio clip has spawned some copycat videos, with people trying to recreate the original table-breaking moment. It’s safe to say that this viral meme is here to stay. Watch the video here

The Anatomy of “Oh No! Our Table is Broken!”

The original video went viral on TikTok for several reasons:

1. It’s entertaining. It’s funny and relatable, and people enjoy watching it.
2. It’s short. It’s only 24 seconds long, which is perfect for someone with a short attention span.
3. It’s easy to share. The video can be easily shared on social media platforms like Twitter and Facebook. It has been uploaded and shared all over the web in stories, YouTube videos, and Instagram Reels.
4. The most significant feature is that it appeals to a broad audience.

The video speaks to a universal experience – everyone has had something break in their home at some point.

Conclusion

So there you have it – the anatomy of a viral hit. Remember these factors the next time you create a video, and you might just see your video going viral. Maybe you’ll even make the next “oh no, our table is broken” meme.